The Visionaire

William Utama; the creative force behind his eponymous label; is a burgeoning fashion designer characterised by his emphasis on individualism and escapism. Liam's prolific early life and interdisciplinary education gave him much opportunity to travel and develop his fascination with art and design. Fostered in Indonesia, he attended one of the most renowned design schools in Asia where he earned his Advanced Diploma, and being mentored by acclaimed fashion practitioners across the globe. He then further honed his skills and knowledge in Sydney, Australia where he completed his Bachelor's Degree in fashion design and graduated with High Distinction.

Upon graduation, with his preparations that met golden opportunities, he landed on prestigious opportunities to work for numerous recognised Australia's most sought fashion designers. As such, he has gained immeasurable exposure and invaluable experiences in different fields of the industry. Afterwards, he decided on to go back to his homeland and debuted on his first collection, Chapter 1: Evoke, which received fantastic response by the fashion press and media as he evidently won the Regional Harper's Bazaar Indonesia Asia New Generation Fashion Award 2016. Next, after competing with fellow designers across Asia region, He finally bagged the prestigious award home by winning the Harpers Bazaar Asia New Generation Fashion Award 2016 and granted with a full-scholarship for Master's Degree in Istituto Marangoni London. The winning collection was showcased during Singapore Fashion Week 2016 at the National Gallery Singapore.

Liam is acknowledged for his edgy eclectic aesthetic infused with intricate elusive experimental textile treatment and constant search for new shapes that interplays with functionality and modern proportions. His interest is in creating clothes that are entirely unique and expressive, innovative and experimental. Inspired by technical construction of clothing and constant quest of innovation, his core design principle comprises of the thought-provoking trinity blend of traditional tailoring mastery and experimental artisanal craftsmanship punctuated with the essence of contemporary aesthetics. This principle evokes a sense of refinement and redefines the art of dressing which upholds and accentuates individualism.

William Utama sets his own future in total independence, defining the rules and visions of sports luxe clothing, progressive and exclusive. His idiosyncratic perspective earned him a cult following. He established a dynamic niche, consistently showing collections of technically crafted, bold yet approachable designs which are fashion forward and liberal.

The Brand

WILLIAMUTAMA is a contemporary line with liberal artistic concepts. Grounded in current culture, the brand takes clothing to a new exciting level, creating ingenious technical garments with immense dedication to detail and attention to precision without sacrificing functionality. Inspired by the rawness of youth culture, rebellious spirit and evocative beauty, the brand seamlessly exudes effortless urban sophistication, embodying vibrant modern spirit punctuated with edgy pulsed and underlying hints of avant-garde.

The world of WILLIAMUTAMA blends various eclectic contemporary influences with progressive ingenuity, balanced with cutting edge innovation, and thus paying tribute to modernity. The brand pushes boundaries by playing with the beauty of the unconventional, breaking through the pressure of the status quo without compromising on attention to traditional values. The designs are always looking for the now and tomorrow, commercially driven yet artistically tenacious, subversive yet remains approachable. WILLIAMUTAMA aspires to introduce a new way of creative expression through a trichotomy of traditional tailoring discipline, innovative yet delicate artisanal craftsmanship, pointing in a fresh and contemporary direction.

Each piece is a unique creation that has different characters and carries a distinctive message, combined to tell a complete story and aimed at creating a lasting aesthetic image of life.

WILLIAMUTAMA's eponymous collections are dedicated to every individual who is or wants to be audaciously bold, sartorial, forward-thinking, confident and empowered, and ultimately the best version of themselves. Neither their age nor occupation matters, but only their ability to comprehend clothing intellectually; they are the discerning and naturally savvy ones. Above all, attitude is everything.


Senayan City Fashion Nation Eleventh Edition 2017

Plaza Indonesia Fashion Week 2017

Singapore Fashion Week 2016

Sritex 50th Anniversary 2016

Fimela Festival 2016

Plaza Indonesia Fashion Week 2016